What does it mean to build a brand?

Building a brand should not be confused with promoting a company. If you have a company and you are placing your logo on pre-made clothing or items for promoting purposes, that is great advertisement. However, building a brand is no where near the same. Building a brand means working side by side with designers to find the "perfect" fit to add to your line. Building a brand means finding manufactures that you can build a relationship with and trust that they will keep your customers as the top priority. I am passionate about building this brand. Every item has been made for me, tested by me, and will be backed by me. Currently about half of the items in stock are completely custom designed by me and brought to life by designers that I have researched and worked closely with. The other half of the items are predesigned & made to order specifications for my brand. I work with manufactures that update me every step of the process. We are working together to eventually have something for everyone so please continue to send me your suggestions because as my customers you are the top priority. I look forward to working with each and every one of you.